Packaging project for IKEA. We had to pick a brand that was already established, but re-design for them. I chose an unconventional package for IKEA's lightbulb line. Its a box that doesn't require glue, so its easier to produce and recycle.
I actually really like it, but I doubt it could ever be used. The rounded top and sides means that it cannot be shipped in a cost efficient way. They would have to be placed into these boxes in store.